The Swedish Rheumatism Association has commissioned the research company Novus to investigate how the Swedish population experiences packaging. We know that our members face significant challenges with packaging that is difficult to open. The survey shows that it’s far from only people with rheumatic and musculoskeletal conditions who struggle with poorly designed packaging.
The Swedish Rheumatism Association is launching a product label for packaging and products that have been tested and certified as Easy to use. This could give consumers the opportunity, for example, to choose packaging that is truly easy to open, as it has been tested and approved by people with impaired hand function.
New survey shows that a lot of people have difficulties opening medicine packages. Many people struggle with scissors and knives every day to open their medicine packs, while others give up and simply don't take their medicine. The Swedish Rheumatism Association has investigated the extent of the problems via a survey.
This week, Tetra Pak announced that several of their packaging solutions have been certified as Easy to use by the Swedish Rheumatism Association. “We’re very pleased that all our tested packages with tethered caps have been approved and certified. Tetra Pak has a long-standing commitment to user-friendly design. It’s crucial that all our products are easy and convenient to use, benefiting all consumers—not just those with impaired hand function,” said Elizabeth Anderberg, Communication Director North Europe at Tetra Pak, in the press release.