Not only for people with rheumatic and musculoskeletal diseases

We have all, at some point, been frustrated by hard-to-open packaging. For an increasing number of us, this frustration goes beyond mere annoyance and becomes a very real problem in everyday life. A large and growing proportion of the population has reduced hand function, and for them, opening a package without asking for help can be impossible. The alternative is to use various tools to force the packaging open, which can pose a risk of injury. A significant group in our society experiences a lower quality of life due to poorly adapted packaging and products. In our view, it is a basic right to be able to open and reseal a package without having to ask for help or risk injury in the process.

Frustration and wrap rage

Difficult-to-open packaging and hard to handle products is a real problem for a growing segment of society. Impaired hand function affects an increasing number of people, and its causes are varied. Age-related decline in hand function affects both men and women, particularly those over 65. For example, approximately 25 % of the EU population is projected to be 65 or older by 2040. Hard-to-open packaging is a significant frustration for consumers, so much so that it has earned its own term: wrap rage. It’s time to act and start designing packaging that is accessible to everyone, regardless of physical limitations. Creating easy-to-use packaging or easy to handle products is not just a matter of respect and inclusion; it’s also a business necessity.

Show that you care for all consumers

The seniors of tomorrow will not tolerate poorly designed packaging and have more purchasing power than any generation before them. By ensuring your product passes the Easy to use test, you can confidently state that your packaging and product are genuinely accessible. What works well for people with impaired hand function benefits everyone. Designing packaging that is easy to access and simple to open creates a more positive customer experience. It demonstrates that you listen to and care about all your customers, regardless of their needs or abilities. Making your products accessible to a broader audience can also increase your sales.