We’ve launced a product label for packaging and products that have been rigorously tested and certified as Easy to use. This gives consumers the power to choose packaging that is truly simple to open – tested and approved by people with reduced hand function. Our mission is to make life easier and to give everyone who struggles with hard-to-open packaging the chance to use their consumer influence. Companies with certified products, and those selling items in Easy to use certified packaging, will have the opportunity to display the label under a licensing agreement. The label can also be featured in marketing to highlight the product’s accessibility. We believe this initiative will drive innovation and encourage the development of packaging that works for everyone – because ease of use should never be a privilege, it should be a standard.

We have received invaluable support from Texas Digital Agency in creating the label. They generously designed it for us free of charge – something we at the Swedish Rheumatism Association are truly grateful for, as we are a non-profit organisation with limited financial resources.

All revenue from product labelling will go directly towards promoting Easy to Use, with the goal of motivating more companies to develop solutions that work for every consumer – including the large and growing group of people who, for various reasons, have reduced hand function.